After nearly 20 years working with Schneider Electric in both Vietnam and the international market, Mr. Dong Mai Lam officially took the position of General Director of Schneider Electric Vietnam and Cambodia, expected to make a change and welcome development opportunities and strategies to understand the local market more strongly and effectively.

The new General Director of Schneider Electric Vietnam and Cambodia shared strategic directions for localization and digital transformation solutions in the operation and management of energy for businesses in production and business activities. .

Hello, you know that this is the first time that Schneider Electric Vietnam has a Vietnamese General Director. What does this milestone mean in your opinion?

To talk about this, we need to put the story in a bigger and fuller context. Vietnam is considered one of the key markets of Schneider Electric globally when converging many favorable factors from macro, to actual scale and speed of development.

Vietnam possesses a stable and sustainable political environment; Open policies and legal frameworks support business growth, especially businesses operating in industry, technology and digital transformation. National infrastructure has been upgraded and perfected continuously. Professional and highly skilled human resources with reasonable labor costs. Not to mention, Vietnam’s growth and development have always been positive, even when the world economy is affected by the Covid-19 pandemic.

Given the current positive and potential growth prospects, in order to be able to deploy, supply and accompany partners more effectively, Schneider Electric has determined that there is a need to continue to increase its presence and understanding. understand with the Vietnamese market.

The adjustment of the management apparatus of the superstructure is one of the necessary and important changes in order to consolidate and bring advantages for the corporation when it is possible to localize international trends and solutions suitable to characteristics, needs and application levels of Vietnam.

In addition, Schneider Electric customers will be provided with more comprehensive solutions to accelerate and accelerate digital transformation in operation and energy management. At the same time, this is also a milestone confirming the long-term investment commitment of the Schneider Electric Group in the Vietnamese market in the future.

In your opinion, what energy problems is facing Vietnam and what overall strategy will Schneider Electric implement to accompany Vietnamese businesses?

Currently, energy efficiency in many coal-fired and oil-fired steam turbine power plants of Vietnam is only between 28% and 35%, about 8-10% lower than in developed countries. The efficiency of industrial boilers was only about 60% in 2010 and increased to approximately 70% in 2014, however, this is still 10% lower than the world average and compared to developed countries. even lower. The energy consumed per unit of product in many industries in Vietnam is much higher than that of developed countries. In April 2019, the government also launched the National Digital Transformation Project, which defines one of the main strategic tasks is to build an intelligent energy management system, optimizing efficiency, without fail. escape, waste.

Therefore, the need for smart and sustainable energy management and use will continue to be one of the key priorities not only of the government but also from businesses operating in production and business. This is completely consistent with the strategic direction of Schneider Electric in the future.

We are continuing to undertake strategic consulting, providing a comprehensive ecosystem of services and solutions to meet the energy needs of businesses in governance – operations and industrial production. In medical facilities, for example, sudden power outages can threaten patient safety, damage reputation, and create financial limits.

Our EcoStruxure Power solution ensures emergency generators recover life-saving energy for clean and uninterrupted power. As for buildings, EcoStruxure Power solutions, such as the EcoStruxure Facility Expert and EcoStruxure Facility Advisor, allow you to have maximum control over your operations and increase in-depth understanding of energy consumption and property health.

In the coming time, we focus on strongly developing industries such as: Food and Beverage (F&B), Pharmaceutical, FMCG, Water and Wastewater Treatment (Water & Wastewater). ), Data Center (Data Center), Renewable Energy (Renewable Energy) …

It is known that he was the one who set up the entire customer care and supply system of Schneider Electric Vietnam, then operated for many years in vibrant markets such as Laos, Myanmar, Australia and New Zealand. Based on your knowledge and experience in overseas markets, is there a difference in the strategic direction and operation of Schneider Electric?

Each country and territory has its own characteristics in terms of working culture as well as problem solving. However, no matter how indigenous to stand out, Schneider Electric’s core values ​​are maintained throughout all activities – that is to put partners, customers at the center (Customer Centric) to That search, build strategies, suitable people.

Schneider Electric’s highlight in the present time and will be nurtured and developed in the future is its creative and flexible culture. These are also two “hot” keywords in 2020 when in fact proving how a “flexible” agile “business can make a difference and effectively overcome a crisis.

In addition, Schneider will continue to promote digital business models, apply deep technology to optimize operational processes, reach out and accompany customers on all platforms, and offer new more accurate and effective decisions. This is considered one of the top priorities when the Covid-19 pandemic has created a powerful push to change the behavior and needs of its customers comprehensively. And technology – digital is one of the key that businesses need to grasp to adapt and change in the future.

And the bottom line is toward business solutions for end-users. All solutions, all strategies are highly effective and suitable to the needs and interests of customers. As a result, the Schneider team will have valuable frameworks and practical references to better serve their customers.

What will be your key duties at the beginning of your term with Schneider Electric Vietnam?

2020 is a challenging time for the Vietnamese and global economy in general, as well as for Schneider Electric in particular. By the year 2021, our top priority is restructuring to fit the new way of working, new business environment, which requires proactivity, creativity, empowerment, and trust, to have can make decisions and changes faster. Besides, ensuring the safety both physically and mentally, promoting the motivation of all employees is also our top priority.

On the business side, Schneider Electric’s priority is to continue strengthening, building and further developing a network of partners with distributors, system integrators, panel manufacturers, consultants, contractor, investor.

In addition, we also focus on improving service quality, especially focusing on the logistics supply chain in the context of the still existing pandemic impact and the threat of disruption of production and business activities. on an unpredictable scale. In addition, the sales team will constantly expand market share through offering solutions, products with appropriate costs and features, close to the needs of the business in the current situation.

In the long term, Schneider will maintain the investment orientation focusing on the industrial sector, especially contributing to the industrial revolution 4.0, through the expansion of service networks, as well as solutions for digital, smart factories, e-commerce …

Thank you Sir!